Soul Satan Club

Founder · Creative direction and production

Client: Own brand
Year: 2023
Disciplines: Identity · Illustration
Deliverables: Identity · Apparel · Print on demand

01 — The challenge

Personal creative projects don’t pay for themselves. I built a clothing brand to fund them, which meant solving production, costs and sales too — not just the design.

My own clothing brand, from idea to garment: identity, collection design — plain and illustrated tees, hoodies, beanies and caps —, mockups, print-on-demand production with Printful, and sales. I set it up to fund my own creative projects. Currently on hold.

02 — Process

1
Identity
A blackletter mark with original illustration, designed to work embroidered, screen-printed and on screen without losing strength.
2
Collection
Plain and illustrated tees, hoodies, beanies and caps. Every piece designed against a target cost, not a whim.
3
Print on demand
Printful, so no capital sits frozen in inventory. A business decision that defined which techniques and colors were viable.
4
Sales
Own store and direct sales, with the brand covering its own operating cost.

03 — Work