Creative Direction · Art DirectionZapopan, Jalisco · MexicoAvailable for projects · Remote

DIEGOSIORDIA

Portfolio 2026

Creative director. I lead identity, motion and digital product for brands that need to look different — and I build what I design myself.

01 — Reel

Motion

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02 — Demo reel

Fullreel

One minute of animation and motion, with sound. Hit play.

Content
Animation · Motion graphics
For
Urban Undergrounds · RUIDO
Length
01:00

03 — Selected projects

Work

04 — Manifesto

I direct. I decide how a brand looks, what it says and where it comes in — and I stay until the piece is out in the world, not until the mockup is approved.

I co-founded RUIDO Creative Lab in Guadalajara, where I’m solely responsible for the creative line. Before that I built Soul Satan Club, a clothing brand I designed, produced and sold to fund my own projects. And since 2018, without a break, I’ve art directed Urban Undergrounds, a German label: cover art for artists like Damn Homies, Mapple Syrup and Tcheck, at ten or twelve a month in peak season.

The unusual part: I also code. I build the web apps I design. That means when I direct a digital project, I know exactly what’s expensive, what’s fast and what’s hot air.

  • A

    Creative & art direction

    Strategy, concept and art direction for complete brands: from the idea to packaging, campaign and point of sale.

    Strategy · Art direction · Identity · Packaging

  • B

    Motion & audiovisual

    Motion graphics for brand and social, identity animation, product photography and production direction.

    Motion graphics · Animation · Photography · Editing

  • C

    Illustration & digital product

    Editorial illustration and cover art for music. And web apps I design and build myself.

    Illustration · Cover art · UI/UX · Next.js

Direction & design
Illustrator
InDesign
Photoshop
Motion
After Effects
Premiere
CapCut
Illustration
Procreate
Photoshop
Web & store
WordPress
Shopify
Next.js
Supabase
Code & automation
Vercel
Make
Claude Code