Nimbo Home

Brand direction + design + development

Client: Nimbo
Year: 2025 — present
Disciplines: Identity · Product
Deliverables: Brand direction · E-commerce · WordPress

01 — The challenge

Nimbo was already selling lighting, décor and antiques, but without shape or strategy: the brand didn’t explain why one of its vintage pieces was worth what it cost.

RUIDO’s first fully independent brand. Nimbo sells lighting, lamps, décor and antiques: the brand already existed and we gave it shape and strategy. Brand direction, site design and an online store built on WordPress.

02 — Process

1
Brand direction
Positioning was anchored in curation: every piece authenticated and verified at origin. That’s what justifies the price and organizes everything else.
2
Visual system
A warm palette and type with an antique dealer’s character, but with the clarity of modern e-commerce. Product photography leads; the system stays out of its way.
3
Catalog architecture
The store separates one-of-a-kind pieces from the regular catalog, because people don’t buy them the same way. That’s a business decision before it’s a design one.
4
Build and delivery
Site and store built on WordPress, by me. Directing and delivering the same project closes the gap where design intent usually gets lost.

03 — Work